CPM vs. CPC
CPM and CPC are two commonly used advertising models in the digital world. Understanding the differences between the two is crucial for businesses that want to maximize their advertising budgets. We will share an in-depth comparison of CPM vs CPC, explaining their differences, advantages, and disadvantages. CPM stands for cost per mille, also known as […]
How to Improve Your Site Speed
If it takes more than a second for your website to load, you’re at a big disadvantage. According to Google, bounce rates increase by 32% if your website takes even three seconds to load. That’s a lot of potential leads lost. Site speed might seem like nothing more than a minor inconvenience to your visitors, […]
Is Your Google Analytics Double-Counting Your Traffic?
Google Analytics is the industry standard for measuring your site’s traffic and user behavior. It offers a fairly user-friendly view of how many users your site has garnered, where they’re from, how they got there, and how long they stay. However, Google Analytics has a major operational flaw that most people assume Google would be […]
The Perfect Recipe to Increase your RPM
Do you know that family recipe that never disappoints? It’s a crowd-pleaser, it never gets old, and it has everyone going back for seconds. Why is it so amazing? The ingredient combination is spot on, and the finished product offers a perfectly balanced bite. Well, we have something like that, but for your website. We […]
What Is Programmatic Advertising?
As human beings it’s in our nature to choose the easier route. Just look at Amazon for example, shopping with a click of the mouse . Publishers and advertisers are no exception to this pattern. Programmatic advertisement is a prime reflection of our need to simplify. Shifting advertising buying over to a more automatic system […]
Insider Tips: How to Get Your Site Approved by Ad Providers
Your site is attracting more eyes, and you are ready to start monetizing that traffic through ads. To make the most of your ad spaces, you want ad providers to pay top dollar for impressions. At Monumetric, we ensure the best returns by driving up the competition. We create this competition by backing your site […]
ChatGPT Advantage: How to Use It in Content Creation
“Artificial intelligence” has been the month’s buzzword. A new AI software has been the internet’s talk for weeks, and many wonder what the future of creators and publishers will look like. ChatGPT is a large language model developed by OpenAI, a research company that aims to develop and promote AI in a way that benefits […]
How to be Proactive During the Q1 Ad Spend Slowdown
Ringing in the New Year is full of new beginnings, new goals, high aspirations, and…decreased ad spending. We know; feel free to insert your frown-face emoji here! You may have already noticed in your Monumetric Console, but earnings started dropping about 4 days before December 25. Don’t worry, ALL publishers around the world are seeing […]