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The Header Bidding wrapper solution for the independent publisher who already has relationships with advertising partners, don’t want to work with an ad network, and keep full control of their monetization strategy.
DemandFusion is a publisher-centric AdTech framework with a robust user interface to control ad operations. Don’t leave a cent of ad revenue on the table with our technology built to maximize advertiser participation. Now as a publisher, you can force advertisers to truly compete against each other make the most from each ad zone.
Publisher advertising technology is overly complex, forcing publishers and their developers to spend too many resources implementing and managing their AdOps. DemandFusion invented a solution that is a more efficient and powerful interface for publishers to fully leverage their options out there.
By providing flexible tools that allow publishers to use their existing ad partner relationships or even leverage some of ours. It provides a better solution where you as the publisher are completely in control, DemandFusion gives publishers the best and fastest monetization engine with complete customization and control.
DemandFusion is designed to be integral part of how publisher side AdOps executes their strategy. Allowing publishers to make rapid measured steps towards increased performance and earnings and outperform publishers who have dedicated AdOps software engineers.
Allowing publishers to seamlessly integrate:
Now you can set price floors for each of your ad demand partners including Google AdExchange. Conditioning programmatic bidders to pay a higher price for your inventory.
Render ad zones, or run specific ad demand partners Globally, or specific regions like the BIG4 (US/Canada/UK/Australia) or only the US. Reducing ad calls and speeding up delivery by only including ad partners that are interested in that inventory
Have completely different IDs, ad demand partners, ad dimensions and more for Desktop, Tablet or mobile. You can even disable certain ad zones for devices. Best part – it doesn’t require that you modify any code on your site. It does it all “automagically”
Everything from custom triggers (like time-based or user initiated), refresh caps, and adjusting price floors with each refresh. All of this is controlled on a per unit basis, so have different strategies for each anchor unit, sidebar unit, or in-content unit.
Control how multiple ad units can function in one zone or set limits on height/width and DemandFusion will optimize the combination of ads to fit within that zone and maintain that with each ad refresh.
If a zone is unfilled, control how it behaves. Choose to collapse the DIV, keep a shadowbox there to prevent CLS, force another ad call with a lower price floor, or even stop refreshes for that zone.
Sponsored post won’t allow ads? No Problem – simply put in the URL in DemandFusion and it will disable ads for that page. You even have the option to set a date to re-enable the ads so you can monetize the post later.
Choose to have your ad code wait to loan until it detects human interaction – effectively excluding your ad code from PageSpeed evaluations.
Our platform standardizes and optimizes the integration of Data Management Platforms (DMPs), Ad Quality and security solutions, Creative verification, and user verification tools.
Due to popular demand of our Beta program, we limit our numbers to ensure a positive onboarding experience. Our wait is about 5-6 business days.