So you’ve written amazing content, but how do you make sure readers can actually find that content? By incorporating SEO (Search Engine Optimization) into your posts, you can make small changes that will dramatically increase your pageviews. In fact, organic search drives 51% of all traffic while social media drives only 5%.
When it comes to SEO, keywords are, well, key! Make a list of the keywords your ideal reader would use. What exact words or phrases would they type into a search engine? If you’re having trouble coming up with keywords, search online for alternatives. Type a word into Google search and you’ll see a list of alternatives show up. It will show you common phrases people search for with that specific keyword.
Once you have your keywords, incorporate them into your content. Try to mimic the language that your ideal reader would use to search. It should be casual, everyday language. Search engines are becoming more and more sophisticated. They don’t just search for keywords, they’re trying to figure out your intent! This is great news for your content. You don’t need to repeat the same stale phrases over and over again to rank well. You just need to really understand the problem or question a reader will have and provide a thoughtful, original answer.
When you’ve identified your primary keyword, optimize your page around that keyword. Include that keyword in the post title and the URL. Keywords should be in the body and headers of your content as well. Linking to other reputable sites will help increase your rankings. Finally, make sure your site is optimized for mobile. More than half of internet searches are now done on mobile, so Google rewards sites that offer a good mobile experience.
Is Your Writing Up To Par?
Find out exactly where your writing can improve by downloading our free Post-Grader! This one simple grading tool will help you identify how you can improve your writing to increase your traffic, and reader loyalty.