Metrics That Matter

  The advertising world has a reputation for throwing around a lot of numbers. With so many different metrics to track on your site, it can be confusing to know which measurements actually matter when it comes to understanding your monetization strategy. In the end, you need to know how to track the success of your ad revenue […]

What Does Viewability Mean & Why does it Matter?

  If you ever driven down a major street or highway in any city whether it be Vegas, New York or even Salt Lake City, you’ll quickly notice the bombardment of loud billboards lining your commute. On a rare occasion though, you might see tall exit signs, buildings, electricity poles, and construction equipment blocking your view of these massive floating […]

Understanding Site Speed

  We’ve all been on sites that seem to take FOREVER to load. If we are having a good day we might have the patience to wait a few extra seconds, but most of the time we just bounce to another site that can serve us the same information a lot faster. Today users expect […]

VIDEO ADS FOR DUMMIES (or just anyone still afraid of them)

  Video is everywhere. The stats are clear. User engagement with video blows any other type of content out of the water. It’s simply easier to watch something than read it.  Video and video ads are not the future; they are the right now. The Ad world is no different. Ad providers know that people are more […]

Avoiding the Q1 Freak Out

The face you make when you check your dashboard at the beginning of Q1… Publishers everywhere dread the beginning of a new year. And it’s not because of the Christmas blues or because it’s freezing outside (though those things don’t help matters). No, it is because we have now ventured into the dreaded 1st quarter. […]

Get Your Site Approved

Congrats! Your site is growing, and you are ready to start monetizing your traffic through ads. To make the most out of your ad spaces you want your ad providers to pay top dollar for your ad impressions.  At Monumetric, we are able to ensure the best rate  through driving up the competition. By having […]

Online Ads – 13 Things Publishers Need to Know

13 Facts Bloggers Need to Know About Online Ads

In the online space, we’re interacting with ads every day. Whether we’re dealing with ads on our own site or on sites we’re visiting, online ads are everywhere. And as publishers, we have a different perspective because online ads are part of our business model. Ad revenue is part of your income. That’s why we […]

How Apple’s Ad Blocker Controversy Affects Publishers

ad blocker affects publishers

On September 16, 2015, Apple released mobile iOS 9 and on September 30th Apple will release the desktop OS X El Capitan. As part of these releases, Safari will have the ability to install ad blocking apps that prevent ads from showing. As a result, publishers, especially those with a lot of traffic from Safari, […]

7 Ways Publishers Can Increase Their Affiliate Revenue

7 Ways Bloggers Can Increase Affiliate Revenue

The affiliate marketing channel represents 16% of total revenue for top bloggers, according to a recent survey by the Independent Fashion Bloggers Association. Yet, many publishers will say that affiliate marketing does not work for them or they see minimal returns for their efforts. If you are a blogger who feels more of the latter, […]