This premium multi-purpose theme is made in modern, trendy design style.
We work with bloggers in all types of categories including lifestyle, food, travel, parenting, technology, design, Finance, DIY, and education, gaming, etc. Our bloggers range in size from 10,000 monthly pageviews to over 110 million monthly pageviews.
We service a variety of content sites like news, viral content, industry trends, classifieds, forums, indexes, search tools, aggregators, etc.
Service in this category includes dashboards, streaming services, classifieds, online communities, funding campaigns, etc.
We partner with other ad networks, publisher networks, and influencer networks to help increase their monetization, technological and reporting capabilities.
First banner ad appeared. Large websites like ESPN and Yahoo realized they didn’t just have a web page to show information, but they had digitial inventory they could sell. Insertion order (IO) was developed. An insertion order carries the terms for how advertising campaigns are to be carried out. Ads were sold on a one-on-one basis with publishers. Advertisers sent the creative to the website owner and the owner uploaded it manually
Must be a WordPress or Blogger site
80k – 500K pageviews per month
World-Class Advertising Management
Your site is submitted for advertiser approval
You Call The Shots
You have complete authority over your site – you call the shots on what goes on your site. Our job is to give you the performance and information you need to make the right decisions for your site. When you onboard your site with us, you’ll talk with our team and build the right setup that works for your goals.
Manu is the Hindu deity responsible for the progination of mankind.
Our team reviews the information provided. Prepares questions and basic analysis.
Ad Networks first appeared. A group of sales people realized they didn’t just need to sell for one website, they could sell for multiple websites. A guided user interface (GUI) was built. GUI allowed for the sale of ad space on multiple websites at one time. Publishers united to sell their ad space.
Sidebar must be 300px wide
Professional Advertising Implementation
onboarding team receives your information and reviews your site
A Setup That Works For You
Some publisher’s top priority is site performance and user-experience. That’s great! Let’s create a setup that works for you. Or maybe your top priority is that your Revenue per Session is greater than the cost to acquire that session. Fantastic! Let’s roll up our sleeves and get you there!
Mobile Specific Display Ads
Montem is Latin for mountains. We’re proud we’re not an LA or NY company.
Receive comparison of your performance to industry and network statistics
Creation of Google Adwords. Google put a piece of tech on each of their sites so they could control the ads from their side. Google could change the creative on their end; it no longer needed to be uploaded manually. Brands could now go in and work on multiple websites through a single interface. Targeting is introduced. Google uses information from IP addresses to customize ads. Programmatic advertising is also introduced.
10k – 80K pageviews per month
Custom Reporting Dashboard
If your site is approved our onboarding team audits your site
Proprietary Ad-Serving Process
With our proprietary ad-serving process, you have the say over the ads that show on your site. A mix of these technologies is the best way to monetize your traffic. Rather than just stuffing your sidebar with ads, you can find the mix that works best for you.
In-Image and In-line Video Ads
Manu in Mauri means “flight” or “bird.”
Discuss actionable strategy for increasing your key metrics quickly
Ad exchanges emerge. Includes Doubleclick Bid Manager, Rite Media, and OpenX. Facilitates open exchanges to buy and sell ads, visitors, and viewers. Exchanges streamline technologies within the advertising space. Shared technology on web pages allow purchases based on visitor demographics. Exchanges organize ad inventory. Introduced frequency caps: limits the number of impressions a visitor sees in a given period of time. Programmatic gains popularity.
Implement Minimum 6 ad slots on both desktop and mobile
Mobile Optimization (Flight)
ONBOARDING CALL TO DISCUSS AD STRATEGY
Demand Side Platforms (DSP) become prevalent. Includes AppNexus and MediaMath. Goal of DSP is to help advertisers buy digital media. Allows buyers to manage multiple ad exchanges through one interface. Advertisers no longer have to sign individual deals to purchase impressions.
Site must be approved by major ad providers
Ad tags are implemented on your site
Receive an honest estimate of what technology will work best for your site
Real Time Bidding (RTB) is introduced. Eliminates the need for a face to face relationship between buyers and sellers. Everything is processed programmatically. RTB exposes more buyers to inventory, increasing the chances of pairing supply with a buyer who is willing to pay higher prices.
$99 one-time implementation and BYBA access fee
You start earning revenue!
Real Time Bidding is still prevalent. Viewability is a being tracked more carefully. Fraudulent traffic is a big issue. Premium direct and private exchanges become popular. Premium direct is used to give buyers a first look at inventory. Price is highest in premium direct. If inventory is not sold premium direct, it can be sold in a private exchange. Private exchanges are invite-only and inventory is sold at a slightly higher price than RTB auctions. Inventory not sold in a private exchange will be sold in RTB auctions.