Partnering with anyone to run the ads on your site can be a frightening task. You want what’s best for your site in every aspect, and that includes your advertising. Publishers are often concerned whether or not this partnership is the best solution for their monetization strategy. There is a lot to consider when it comes to selecting a network, so we wanted to answer one of the most common questions we get when publishers partner with our team at Monumetric.
If more publishers join Monumetric, will there be enough high-paying ads for everyone?
Will Monumetric Ever Run Out of Ads?
We’ve had the same questions come up lately that we wanted to address. Some publishers are worried that if many more publishers partner with Monumetric, we will run out of “high-paying” ads? Or will you start to get low paying ads on your site?
Monumetric will never run out of ads, because of how we set up the organization and the technology behind it. Our system is truly unique in the advertising world because it favors the publisher rather than the advertiser.
How Deep is the Well?
New ad networks start strong and then drop off because most ad networks rely heavily on direct sales to advertisers. An advertiser, such as Disney, will pay a flat fee for 1000 impressions. The Ad Network industry standard is to take 50% of that deal,and fill maybe 20-30% of their publisher’s ads with those high CPMs. Then they fill in the rest with lower paying ads from limited real-time bidding sources. As more publishers join the network, it becomes crowded. Pretty soon ad prices drop because there are not enough ads to meet the demand. Those great CPMs are no longer available. Since there is a limited supply of high paying ads, the ad network only gives the high payouts to their best-performing sites.
On the other hand, we built Monumetric based on cutting edge real-time bidding processes between the largest ad servers in the world. So we can always place ads dynamically and get the best price for you. Instead of relying on the strength of your ad network’s sales team, you’re relying on real technology and top global prices of display advertising, which are much more stable.
Since we build our foundation on real-time bidding, it’s important that we manage as much of your ad inventory as possible. That way we can make sure you’re being paid the most not for 1 or 2 of your ads but for all of them collectively to make you the most revenue as possible. Some of the larger ad networks only fill your “best performing ads” above the fold, which leaves you to figure out the rest of your ads.We will fill ALL you ads on your page whenever possible.
One more thing, with other ad networks you are on your own to install the ad code. If you do it wrong and it’s not logging your impressions correctly, you are leaving money on the table, sometimes without even knowing it. We take the time to do it right. We will install your tags for you and will even help re-configure your website’s sidebar to make sure it’s done right so you can maximize your traffic.
Put us to the test.
We can only go up from here as we add new sites, and increase our leverage with advertisers. We’ll fill your above the fold, your below the fold, your remnant, or any inventory you give us. We’re only interested in making you as much income as possible.
See for yourself what a partnership with Monumetric might look like without the sales pitch or contract with our free site analysis.
Please let us know if you have any other questions by emailing firstname.lastname@example.org