Welcome to the ever-evolving digital landscape, where content distribution plays a crucial role in driving website traffic and reaching your target audience. Back in 2019, content marketer Jason McCarthy shared “7 effective distribution strategies” that continue to stand the test of time. We’ll explore these strategies and discuss their relevance four years later. Strap in because we’ll also be expanding upon Jason’s list and introducing additional strategies. You’ll increase visibility, engagement and ultimately drive more traffic to your website.
TL;DR : Summary of the 7 Effective Distribution Strategies
We encourage you to read Jason’s article, there a lot of specifics that we feel are important. This is simply a summary. We’re just adding additional insight to his strategies to boost your website traffic.
Social Media Strategies
- Building Engaged Communities: While social media platforms have evolved, the power of Facebook groups remains intact. Engaging with relevant Facebook groups allows you to build a dedicated audience for your content gradually. By providing valuable insights, answering questions, and sharing your articles strategically, you can establish yourself as an authority in the community and drive traffic to your website.
YouTube Video CTAs
- Enhancing Engagement: YouTube continues to be a dominant force in the content distribution landscape. By leveraging video descriptions and including calls to action (CTAs) in your videos, you can drive traffic to relevant articles on your website. Additionally, utilizing video presentations that summarize key ideas and provide a CTA to the full article can further boost engagement and traffic.
Social Sharing Buttons
- Amplifying Reach: Including social sharing buttons throughout your content simplifies the process for readers to share your articles on their preferred social media platforms. By encouraging readers to share your valuable content, you tap into the power of social proof, expanding your reach and attracting new visitors to your website.
Email Marketing With Automated RSS Feed Content Digest
- Nurturing Your Audience: Building an engaged email list remains a valuable asset for content distribution. Automating your blog’s RSS feed to send out weekly content digests allows you to deliver your articles to your subscribers’ inboxes consistently. This approach increases visibility, generates repeat traffic, and fosters a loyal readership.
Master Your SEO With Low-Hanging Fruit
- Search Engine Optimization (SEO) continues to be a fundamental aspect of content distribution. By targeting low-competition keywords with significant search volume, you can enhance your chances of ranking on the first page of search engine results. Conducting keyword research using tools like Google’s Keyword Planner and Long Tail Pro helps you identify optimal keywords to optimize your content for increased organic traffic.
Build Vast Social Channels With A Single Social Media Distribution
- Build Vast Social Channel Presence with a Single Social Media Distribution – Automation Made Easy: Automating social media distribution can help you maintain a presence on multiple platforms without spreading yourself too thin. Tools like IFTTT enable you to share your content across various social media channels automatically. By focusing your energy on platforms where your target audience is most active, you can efficiently distribute your content and reach wider markets.
Other Strategies For Content Distribution
Answer Quora Questions
- Building Authority: Quora’s question-and-answer platform remains a valuable resource for content distribution. By providing detailed answers to questions within your niche and linking to relevant content, you can establish yourself as an industry expert. This approach not only drives traffic to your website but also enhances your brand’s reputation and authority.
10 More Website traffic Boosting Strategies
- Leveraging Influencer Reach: Partnering with influencers will allow you to tap into their established audience and amplify the distribution of your content. Collaborating with influencers who align with your brand values and target audience significantly increases website traffic and brand awareness.
- Building Relationships and Expanding Reach: Contributing high-quality articles to authoritative blogs in your industry enables you to showcase your expertise and reach a wider audience. Include a bio or link back to your own blog to drive traffic and establish credibility within your niche.
Email Newsletter Swaps
- Collaborate with other publishers or bloggers to swap newsletter features, exposing your content to their email subscribers. By partnering with complementary brands or individuals, you’ll tap into their subscriber base and attract new readers to your content. Ensure that the content you provide is valuable and aligned with the interests of the other newsletter’s audience.
- Reach out to industry influencers and thought leaders, requesting them to share or mention your content on their social media channels or blogs. Influencers have a loyal following and their endorsement can significantly boost your content’s visibility and credibility. Personalize your outreach and highlight the value your content provides to their audience.
Social Media Advertising
- Use paid advertising on platforms like Facebook, Instagram, or LinkedIn to target specific demographics and drive traffic to your content. Craft compelling ad copy, use eye-catching visuals, and optimize your targeting options. The right audience is likelier to engage with your content and visit your website.
Paid Content Promotion
- Consider paid content promotion services like Outbrain or Taboola to display your content on popular websites and attract targeted traffic. These platforms use native advertising to showcase your content as recommended or related articles on other websites, expanding its reach and attracting readers who may be interested in your topic or industry.
Website-Focused Optimization Strategies
- Reaching New Audiences: Syndicating your content on reputable platforms, like Medium or other syndication-type networks exposes your articles to new audiences. Not only does this drive traffic to your website, but it also helps you earn valuable backlinks that improve your website’s SEO.
Webinars and Podcast Interviews
- Host webinars or appear as a guest on relevant podcasts to share valuable insights and promote your content. Webinars and podcast interviews offer opportunities to engage with a captive audience, establish thought leadership, and drive traffic to your website. Provide actionable tips, and exclusive information, and offer additional resources that direct listeners or viewers to your content.
- Repurpose your existing content into different formats, such as infographics, videos, or slideshows, to appeal to different audience preferences and increase visibility. Transforming your content into visually appealing formats makes it more shareable and increases the chances of reaching new audiences. Share these repurposed pieces on various platforms, including social media, video-sharing sites, and visual content networks.
Online Communities and Forums
- Engage in online communities and forums related to your niche, providing valuable insights and sharing your content when relevant. Actively participate in discussions, answer questions, and offer helpful advice to establish yourself as an authority in the community. When appropriate, share links to your content as a resource to address specific inquiries or provide in-depth information.
Website Traffic Doesn't Have To Be Difficult
Content distribution is a vital component of any successful digital marketing strategy. Jason McCarthy’s seven content distribution strategies continue to provide value, even four years later.
Leveraging the power of Facebook groups, YouTube, email marketing, SEO, Quora, social sharing buttons, and social media automation, you can drive traffic and engagement. Additionally, incorporating influencer collaborations, content syndication, and guest blogging allows you to expand your reach and tap into new audiences.
By implementing these proven distribution strategies, you can effectively increase your website traffic, engage your target audience, and achieve your content marketing goals.
Why Is Monumetric The Choice for Me?
We’ve been in the business of empowering publishers to monetize for over a decade. We’ve seen what works and what enables publishers to monetize their websites effectively.
Partnering with an ad network like Monumetric will further impact how well you monetize your content. Adopting and implementing these tips, suggestions, and strategies is only the first step.
Talk to our specialized team to get you an in-depth analysis of your site and tailoring a monetization strategy today!