Monetizing Traffic is in our DNA

We’ve been monetizing traffic since traffic was a “thing” because that’s how we contribute to a sustainable internet. Monetizing through advertising is complex. It’s complex because of just how many factors contribute to the performance of advertising on any given website. The path between an advertiser's budget and an ad showing up on your site can be confusing and sometimes completely mysterious.

Monu-Girl-on-Steps-2

There certainly isn’t a manual of how to do it perfectly (trust us, we’ve looked). Most of the resources out there are very advertiser-friendly and disregard the needs of the website owner. Well, that doesn’t fly with us.

At Monumetric, every tool and every team member is centered around helping the person behind the website. That’s why we built our own custom solution from the ground up with publisher interests in mind!

We take a data-driven approach to your digital advertising, and it pays off big. Instead of focusing on only managing your best ads placements, or cherry picking your very best traffic, we focus on filling all of your ads at the highest rates possible. That means you get the best value for your pageviews. Period.

Measure What Matters

At Monumetric, we live by the Mantra, “Measure What Matters.” The ad-industry is filled with people who will sell you on their CPM or RPM without any context as to how that metric gets you to where you want to go. Or maybe you hear from other publishers how much they’re making with one network or provider, without mentioning key criteria for their earnings.

This ads conundrum is probably better explained in a story.

Let’s say that you’re shopping for a car and you want to know how many total miles each car gets on a full tank. It’s an important metric to know, but it doesn’t tell the whole story. It neglects to take into consideration how big the car’s tank is, how heavy the car is, how large the tires are, how efficient the engine is running, and on what types of speeds you regularly be driving at. 

14 Mar 1951, Princeton, New Jersey, USA --- Albert Einstein sticks out his tongue when asked by photographers to smile on the occasion of his 72nd birthday on March 14, 1951. --- Image by © Bettmann/CORBIS

Not everything that can be counted, counts. Not everything that counts, can be counted.

Albert Einstein

What you do know is how many miles your friend is getting from their car on a full tank. And you think that’s a pretty good number. But your friend doesn’t inform you on each of these factors that are contributing to that number. So you are left to make a decision, without knowing the most important metrcis to help make your decision.

Ads are very similar. Some networks promise increased earnings or high RPM’s, but then double or triple the number of ads on your site to get there. That’s like adding a larger tank to your car, without measuring how many miles per gallon you’re getting with the vehicle. 

When you know of another publisher who is earning a high number from their ads, what they don’t tell you is how they place their ads differently, run more ads than you, employ a variety of different ad-types, or attract a different audience than you do.

We understand these factors, and how important they are for your site’s earnings. During our onboarding process we get to know what’s important to you so we can give you the correct metrics you should be tracking to achieve your goals. There is no “perfect” way to monetize your site. That’s up to you. But we can provide you with the knowledge, technology and flexibility that you need to achieve your own success!

Your Ads Your Control
You Call The Shots
You have complete authority over your site – you call the shots on what goes on your site. Our job is to give you the performance and information you need to make the right decisions for your site. When you onboard your site with us, you’ll talk with our team and build the right setup that works for your goals.
A Setup That Works For You
Some publisher’s top priority is site performance and user-experience. That’s great! Let’s create a setup that works for you. Or maybe your top priority is that your Revenue per Session is greater than the cost to acquire that session. Fantastic! Let’s roll up our sleeves and get you there!
Proprietary Ad-Serving Process
With our proprietary ad-serving process, you have the say over the ads that show on your site. A mix of these technologies is the best way to monetize your traffic. Rather than just stuffing your sidebar with ads, you can find the mix that works best for you.

Some of the ad-types we offer include:

Desktop Display Ads
Mobile Specific Display Ads
In-Image and In-line Video Ads
Rich Media Ads
Native Ads
Interstitial Ads

Reporting & Payments

As a member of Monumetric, you get access to the best ad-serving technology. You also gain access to a custom dashboard that aggregates all your data, showing earnings and key performance stats each day. As payments are received from each ad provider, we combine them and pay them out to you two times a month. Paying bi-monthly gets you paid as quickly as possible.

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We also believe in fair commissions. Most ad management companies take huge commissions for servicing your ads. Industry standard is a commission between 40-60%. We think that’s taking much more than necessary. Depending on the ad-type/technology and it’s performance, we take between 5%-30%. This is the lowest commissions in the industry! It incentives us to be aligned with the goals of your site so that we succeed when you succeed.