There certainly isn’t a manual of how to do it perfectly (trust us, we’ve looked). Most of the resources out there are very advertiser-friendly and disregard the needs of the website owner. Well, that doesn’t fly with us.
At Monumetric, every tool and every team member is centered around helping the person behind the website. That’s why we built our own custom solution from the ground up with publisher interests in mind!
We take a data-driven approach to your digital advertising, and it pays off big. Instead of focusing on only managing your best ads placements, or cherry picking your very best traffic, we focus on filling all of your ads at the highest rates possible. That means you get the best value for your pageviews. Period.
At Monumetric, we live by the Mantra, “Measure What Matters.” The ad-industry is filled with people who will sell you on their CPM or RPM without any context as to how that metric gets you to where you want to go. Or maybe you hear from other publishers how much they’re making with one network or provider, without mentioning key criteria for their earnings.
This ads conundrum is probably better explained in a story.
Let’s say that you’re shopping for a car and you want to know how many total miles each car gets on a full tank. It’s an important metric to know, but it doesn’t tell the whole story. It neglects to take into consideration how big the car’s tank is, how heavy the car is, how large the tires are, how efficient the engine is running, and on what types of speeds you regularly be driving at.
Not everything that can be counted, counts. Not everything that counts, can be counted.
What you do know is how many miles your friend is getting from their car on a full tank. And you think that’s a pretty good number. But your friend doesn’t inform you on each of these factors that are contributing to that number. So you are left to make a decision, without knowing the most important metrcis to help make your decision.
Ads are very similar. Some networks promise increased earnings or high RPM’s, but then double or triple the number of ads on your site to get there. That’s like adding a larger tank to your car, without measuring how many miles per gallon you’re getting with the vehicle.
When you know of another publisher who is earning a high number from their ads, what they don’t tell you is how they place their ads differently, run more ads than you, employ a variety of different ad-types, or attract a different audience than you do.
We understand these factors, and how important they are for your site’s earnings. During our onboarding process we get to know what’s important to you so we can give you the correct metrics you should be tracking to achieve your goals. There is no “perfect” way to monetize your site. That’s up to you. But we can provide you with the knowledge, technology and flexibility that you need to achieve your own success!
Some of the ad-types we offer include:
Reporting & Payments
As a member of Monumetric, you get access to the best ad-serving technology. You also gain access to a custom dashboard that aggregates all your data, showing earnings and key performance stats each day. As payments are received from each ad provider, we combine them and pay them out to you two times a month. Paying bi-monthly gets you paid as quickly as possible.
We also believe in fair commissions. Most ad management companies take huge commissions for servicing your ads. Industry standard is a commission between 40-60%. We think that’s taking much more than necessary. Depending on the ad-type/technology and it’s performance, we take between 5%-30%. This is the lowest commissions in the industry! It incentives us to be aligned with the goals of your site so that we succeed when you succeed.