Malvertising or “Bad Ads” are an industry-wide issue that we take very seriously. We know how irritating it can be both for readers and for publishers which is why we execute a 5-step defense to best prevent, protect, and respond to bad ads on sites that run Monumetric ads.
The first 3 steps of our defense prevent bad ads from reaching a site.
Step 1: We block bad ads on all three levels of the ad lifecycle. In the first step, we employ strict filters on the ad server.
Step 2: In our 2nd step, we have special code in Monumetric ad tags which scans every single ad creative for malvertising and blocks it if necessary.
Step 3: Our 3rd step blocks bad ads from filling the ad impression through our specific algorithm built to beat the worst of the malvertising offenders.
Step 4: The 4th step of our defense, if a bad ad does slip through, involves our own proprietary technology on your site to best track that ad so that we can report it to our advertisers to prevent it from happening again.
Step 5: If the bad ad does continue to persist, we use our 5th step to replicate the ad across web servers around the globe, trace it back to its origin, and then notify our advertising partners to block it completely.
While no system or company has proven to block 100% of bad ads, we’ve been able to reduce the number of bad ads across the Monumetric ecosystem by 96%. We continue to test new solutions and block new workarounds to keep our publishers and their audiences safe.