Ad quality is the most important concern in the online advertising industry. Before an ad reaches Monumetric’s server, advertisers have set up multiple blocks and filters to make sure any unwanted ads are not sent to your site.
Adding additional categories to the default categories we block is possible with some of our advertisers. This customization can also include blocking specific brands or specific ad campaigns that may counter your site’s messaging. With the other advertisers, tailoring the filters further beyond the brand-safe minimum they have in place is not an option. This inability to customize your filter requests across all advertisers means that it is possible for unwanted ads to still appear. Luckily the advertisers who allow the most customization are also the advertisers who purchase the largest volume of ads on your site.
To customize your blocked categories, brands and specific ad campaigns, please reach out to the Monumetric team.