If Monumetric ads are in view, they will automatically refresh every 30 seconds. This allows a single ad placement to call a new ad independent of the rest of the code on the page. This is beneficial because the entire page will not reload in order for a new ad call to take place. If readers are on your site for over 30 seconds, they will experience an ad refresh where new advertisements seamlessly take the place of the first ads seen.
Ad refresh technology allows for greater profitability because it results in more impressions for a single pageview. Refresh is most beneficial if the time a reader is on the page is greater than 30 seconds, but is ideal if a reader will stay longer than 60 seconds.
Example:
- You are running 4 ad units but users are only staying for 25 seconds before leaving
- They most likely see 4 Ads/PV
- If those same users stay 10 seconds longer (35 seconds total) they’ll see double the impression because of refresh
- 4 ads initially + 4 refreshed ads = 8 Ads/PV
Do you want to take advantage of refresh technology? We thought so. 🙂 You can do this by improving content length & quality and user interaction in order to keep readers on a page for longer. Adding an extra paragraph or two to your content and paying attention to how your “time on page” metric in Google Analytics improves can make a big difference to your earnings.