Monumetric monetizes your site through advertising campaigns. The campaigns are worth more throughout the year depending on how successful they are in getting people to spend money. These trends are easy to understand if we break them down in detail by each quarter.
- Q1 (Jan-Mar): This quarter starts with the lowest performance rates of the year. January comes right after Q4 when all major brands have spent their budgets on the holidays and know that customers have spent most of their flexible income. This leaves them with little incentive during Q1 so they pay less or even buy less advertising during the first quarter. Performance slowly increases throughout the quarter until March as people are inside most of the day and browsing the internet (This may vary based on your niche’s audience.)
- Q2 (Apr-Jun): Quarter two follows beginning quarter lows but quickly climbs to perform around the yearly average until the summer months approach when we see a decline. This downward trend is partly due to more people heading on vacation and spending free time outside and not online.
- Q3 (Jul-Sep): Traffic and earnings remain low but can spike around holidays and improve sharply as back-to-school campaigns begin. As people return from vacation and have more regular schedules, more individuals remain inside and begin spending more time online again.
- Q4 (Oct-Dec): This is almost always the best-performing quarter of the year. Performance starts around yearly averages at the beginning of the quarter but steadily climbs through December. The last week of December usually sags, as ad providers have exhausted their budgets and take an industry-wide holiday.
Please also keep in mind that within each quarter, monthly variants occur as new campaigns begin at the start of the month and wrap up a few days before the month ends. This is why smaller performance declines may be seen at these times.For some additional insight on how to be proactive during Q1 when ad spending is the lowest check out this link.