Monumetric wants your site to earn the highest revenue possible. Many factors contribute to revenue goals for website monetization. Understanding some of these factors and which ones Monumetric can help with is important.
CPM (cost per 1000 impressions) is the price or value that advertisers place on a website's traffic. This is not something that Monumetric has control over. You can try to improve your audience and user interaction on your site to improve the CPM advertisers are willing to pay.
RPM (revenue per mille) or the measurement of how much revenue is generated per thousand pageviews. A simple way Monumetric can help improve RPM is by adding more ad impressions to a page either by refresh technology or by additional ad units. Increasing the number of ads on a page is the quickest way to increase impressions. We are always very strategic about what we place and where so it doesn't feel like an ad overload and your positive user experience remains.
RPM = revenue / (pageviews or sessions) * 1000
The tricky part is that RPM seems to be an industry standard for publishers to determine how well their website is performing in comparison with other sites, however, this metric is far from standard as multiple different metrics can be plugged into the equation.
Read the full scoop on our blog post – The Pitfalls of Comparing RPMs: What You Need to Know about this Performance Indicator.