Ads are everywhere in the online world, not only on websites. You may be wondering if Monumetric can help you run ads on platforms other than websites, such as social media or emails.
Social media platforms such as Instagram, Snapchat, Twitter, YouTube, Facebook, and LinkedIn are what are called “walled gardens,” which means their ad placements are not buyable on the open web like website traffic is. You can only buy ads for those platforms through their channels, nowhere else. Monumetric monetizes websites through programmatic advertising which is not compatible with walled-garden style advertising and therefore, we are unable to provide monetization on these other platforms.
Email platforms are an incompatible environment for programmatic advertising because all email content is required to run through HTML. Email services are built to block any other kind of code in an effort to keep email trojans and other bad actors out of email inboxes. Programmatic advertising runs through Javascript leaving Monumetric with no current option of monetizing email-based content.