Footer In-Screen Ad for publishers

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Amy Whitney

The Footer In-screen ad is the highest-performing ad type across all devices due to its high viewability as it sticks to the bottom of the browser as the user scrolls through a page. The ad most commonly fills as a standard 728×90 leaderboard size but it can expand wider than the 728 pixels on desktop and tablet or the 320 pixels on mobile if the ad is filled by a direct deal. It can always be collapsed with the close button if a user finds it in the way. Below are examples of both the direct deal and programmatic styles of this ad on desktop:

Footer Inscreen on Desktop and Mobile Example (1).png

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