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Why Using Monetized Pageviews to Calculate RPM is Crucial

In the realm of website monetization, counting all pageviews, even those where no ads were shown, can dilute your ad performance metrics. Focusing on monetized pageviews gives you a genuine gauge of how effectively your ads are performing. This approach empowers you to make savvy decisions that optimize your ad strategy and boost your revenue potential. It’s like seeing the real value advertisers bring to your site.