Metrics That Matter

  The advertising world has a reputation for throwing around a lot of numbers. With so many different metrics to track on your site, it can be confusing to know which measurements actually matter when it comes to understanding your monetization strategy. In the end, you need to know how to track the success of your ad revenue […]

What Does Viewability Mean & Why does it Matter?

  If you ever driven down a major street or highway in any city whether it be Vegas, New York or even Salt Lake City, you’ll quickly notice the bombardment of loud billboards lining your commute. On a rare occasion though, you might see tall exit signs, buildings, electricity poles, and construction equipment blocking your view of these massive floating […]

Too Long or Too Short? Optimizing Content Length

  Let’s face it, there’s a lot of discussion on what length the elements of your site should be. In reality the optimal length is specific to your site. All content should be structured around generating a  positive user experience. How long or short your site is affects  your engagement, traffic, and in the end, your […]

Understanding Site Speed

  We’ve all been on sites that seem to take FOREVER to load. If we are having a good day we might have the patience to wait a few extra seconds, but most of the time we just bounce to another site that can serve us the same information a lot faster. Today users expect […]

Avoiding the Q1 Freak Out

The face you make when you check your dashboard at the beginning of Q1… Publishers everywhere dread the beginning of a new year. And it’s not because of the Christmas blues or because it’s freezing outside (though those things don’t help matters). No, it is because we have now ventured into the dreaded 1st quarter. […]

Redirects 101

Let’s talk about one of the most annoying plagues of the online advertising industry: redirects. There you are, browsing your favourite website (statistically, you’re watching cat videos—no judgement), and BAM—all of the sudden your browser minimizes and the App Store takes over and opens to the latest trendy puzzle game. So who is responsible for […]

Online Ads – 13 Things Publishers Need to Know

13 Facts Bloggers Need to Know About Online Ads

In the online space, we’re interacting with ads every day. Whether we’re dealing with ads on our own site or on sites we’re visiting, online ads are everywhere. And as publishers, we have a different perspective because online ads are part of our business model. Ad revenue is part of your income. That’s why we […]

First Quarter: Light at the End of the Tunnel!

1st Quarter Light

Publishers everywhere dread January. And it’s not because of the Christmas blues or because it’s freezing outside (though those things don’t help matters). No, it is because we have now ventured into the dreaded 1st quarter. Dun..dun.. dun. All publishers are seeing a huge decrease in earnings and in many cases the dip is over […]

How Apple’s Ad Blocker Controversy Affects Publishers

ad blocker affects publishers

On September 16, 2015, Apple released mobile iOS 9 and on September 30th Apple will release the desktop OS X El Capitan. As part of these releases, Safari will have the ability to install ad blocking apps that prevent ads from showing. As a result, publishers, especially those with a lot of traffic from Safari, […]

Why Online Ads Are NOT a Silly Monetization Strategy

Online Ads

There’s been a lot of talk about how putting ads on your site detracts from the aesthetics. Purists have said that you should have ads for your own products and phase out ads or ad networks altogether. Yet, another viral post talks about how putting blog ads is a silly monetization strategy. The popular bloggers who […]