Early Performance
From the first day, your custom ad setup is implemented on your site, you can expect a 30 day normalization period. This period is important for troubleshooting initial conflicts and allowing premium advertisers time to target and test your domain’s performance. Our team works long hours during these first weeks to ensure all optimization is done and that reporting is discrepancy-free.
Adjusting Your Placements
If after the first 30 days, you want to adjust your initial ad strategy, we are happy to make changes.
We want you to be confident in the placements, quantity, and ad types running on your site. Reach out to the Monumetric team for information on the impact making changes will have on your ad revenue. We want to avoid conflicts that can happen when ad changes are not coordinated with our team. The top two most common issues we see with ads not installed by Monumetric are:
- Ad code can have some unexpected conflicts with other settings on the site. When our team isn’t made aware of changes, we can spend a lot of time trying to understand why performance has taken a turn. Some publishers aren’t accustomed to what ad code looks like and may unintentionally forget to include a piece of the code necessary for running correctly or implement the code somewhere that won’t run as successfully.
- The placement of ads is more than the aesthetic on the page. We advise ads are implemented in locations that advertisers value and will pay top dollar. If these placements are changed without our knowledge, a site’s reputation with advertisers may be affected as ad calls are no longer consistently coming from the same placements but instead are sporadically calling from different parts of the page.
Time and time again we have seen how publishers who use our team’s professional expertise to install code see an increase in ad performance from most of those who self-implement. Let us assist you today with any layout changes to help keep ad performance as unaffected as possible.