“Artificial intelligence” has been the month’s buzzword. A new AI software has been the internet’s talk for weeks, and many wonder what the future of creators and publishers will look like.
ChatGPT is a large language model developed by OpenAI, a research company that aims to develop and promote AI in a way that benefits the workforce. A million users were testing the beta version of ChatGPT almost overnight and reached maximum user capacity multiple times.
What does "large language model" mean?
ChatGPT uses machine learning (a large language model) that takes a huge dataset of human-generated text and then trains on it. It uses algorithms to improve its predictions based on the previous word continuously. You may have experienced something similar while writing an email in Gmail or a blog post in Google docs.
ChatGPT’s ultimate goal is to replicate what humans understand–and consequently write–as closely as possible. Some have asked it to write a rap song by Drake about how doesn’t like beans in his chili or a Taylor swift song about fishing. If you’ve yet to see it in action, let us show you what that looks like:
Like many other pioneering technologies, ChatGPT is a tool that can catapult you to the next level of content creation if you know how to use it. Those who fail to adapt to AI will get left behind. For some, ChatGPT is exciting; to others, terrifying.
A number of questions about ChatGPT have emerged in the industry. We’re here to answer some of the most common and pressing questions to help you navigate this new terrain and optimize your content creation process.
Is ChatGPT safe to use?
It depends on how you’re using it. These up-and-coming artificial intelligence tools are paving the way for a revolution in content creation. With great power comes great responsibility (nods to Peter Parker).
OpenAi has publicly expressed its intent to prioritize security and safety, but as of now, we suggest not using sensitive company data within the chat interface. Your information will be stored and used as a part of the AI training. Keep yourself and your company safe, and do not use sensitive information for queries.
What concerns should I have about using ChatGPT?
For many content creators, it’s scary to hear rumors about AI sweeping jobs from under our feet. We would be lying if we said we didn’t feel uneasy when we heard AI was writing professional-level blogs in literal seconds.
Luckily, there’s no need to worry about robots taking content creators’ jobs. Not yet, anyway. For starters, many reports of ChatGPT show its inaccuracies. Others show it avoiding subjects if they’re “controversial” in any way. While ChatGPT is very impressive, there are some things to look out for, while creating content with it:
- Bias, ChatGPT is trained on a large amount of data, meaning it has been exposed to various contextual biases from human-generated text. ChatGPT could lead to unfair or discriminatory responses depending on the topic and industry. An example could be if the topic queried is dominated by gender or a certain demographic group, then the generated text will provide an answer consistent with that group.
- Lack of context– ChatGPT does not understand the text’s context. This leads us to the next point,
- Can be factually incorrect- ChatGPT could generate text that sounds legitimate, but it is factually incorrect. This means that it could be used to mislead or misinform.
- Privacy– Some industries have asked ChatGPT to sort or find solutions to data. Considering how the data is collected, stored, and used before using the model is important.
- It is not human– Sarcasm, intent, emotion, or common sense are a big part of what makes copywriting or blogging unique. It’s something ChatGPT cannot replicate.
- In the future, Google may change its approach to AI-generated content.
Do Google’s guidelines penalize AI-generated content?
The short answer is no, but that could change.
Many people will reference this article by Matt G. Southern from April 2022 to find answers to this question. Google’s search advocate John Muller gives Google’s stance on whether or not AI-generated content is against their guidelines (to hear him address this, tune into minute 22).
As stated by Mueller, Google can’t automatically detect AI-generated content. Though with the usurp in AI popularity, Google will most likely develop a way to detect and penalize it in the future. For now, though, you are safe to use AI. ChatGPT is challenging Google’s status quo, and we should all be excited to watch the shakeup.
This doesn’t mean you should start copying and pasting AI content onto your site. We recommend changing very little about what you’re doing now. The goal is still to create high-quality content relevant to your niche and audience. The difference is that you can now experiment with AI to help you get a head start.
How to optimize your creative process with AI tools
Someone who doesn’t understand how the cogs of AI models like ChatGPT operate could easily add complexity to their process or misuse the tool. You could easily congest your brand with low-quality, possibly incoherent content, generating a net negative to your SEO.
Understanding how to use the tool is Step 1. Here are a few pointers to help you adopt and use AI tools well.
- It’s a language model and should not be used to generate content without human oversight and editing. It may generate biased or offensive content, so it should be used cautiously.
- ChatGPT does not understand the input’s context or intent. It may generate irrelevant or nonsensical responses. Though, workarounds have been found.
- It is unaware of current events (data used to train some AI, like chatGPT, is prior to 2021), so it will not incorporate current information.
- It cannot fact-check or verify information, so it should not be used to generate content that requires accuracy.
- ChatGPT cannot understand or incorporate images, videos, or other non-textual information.
- It is not able to generate original ideas or creative content.
- AI tools like ChatGPT could incorporate a watermark to identify AI-generated content.
What are some of the best AI writing tools?
Here are some of the past tools we’ve used or tested. Some require a subscription to use.
Jasper.ai is everything a marketing team needs, including captions, blogs, images, and tonality. Jasper.ai does it all.
Grammarly is a tool many copywriters use to polish their writing through a convenient computer or phone app.
ChatGPT is capable of generating human-like responses to command prompts on various subjects.
CopySmith.ai provides copy for e-commerce companies, including product descriptions.
LongShot.ai is a pro at long-form content focusing on SEO and trending subjects.
INK For ALL ai is another SEO-focused long-form ai tool that can generate images.
Copy.ai generates long-form content and is the most affordable and usable free plan.
Monumetric’s advice on using AI
The number one thing to remember is that ChatGPT is a tool. It should be used to support you, not replace you. As long as you’re focused on quality, accuracy, and serving your audience, you’ll create content that resonates with readers.
When you have an idea, you can use ChatGPT to help extrapolate the information you’re looking for more quickly. It can assist in sifting through data, speeding up that part of the tedious creative process. At the end of the day, the value still comes from you, not the AI.
Make sure you review the generated content before publishing. You want to ensure that you’re looking after the long-term health of your brand. As amazing as these tools are, they’re still in the very early stages. Use your expertise to tie the final bow on whatever you’re creating.
Finally, stay relevant. You’re at the head of this ship; you’re leading the charge. You know your audience, the landscape, and the destination. This is the context that AI tools are missing; you contextualize your content for a specific audience and niche.
ChatGPT lacks the ability to confirm accuracy, provide context, show personality, and create original ideas. Because it’s not connected to the internet, it pulls from a finite data source.
New technologies like AI writing tools are here for the long game, and like ChatGPT, they are challenging the giants like Google. Take the time to learn how they work and what they can do to stay ahead of the AI curve. We predict a lot of changes to content creation in the future.
What are your thoughts on AI writing tools and AI for content creation? Tell us what you’ve experienced in the comments!