Having ad performance data in the Monumetric Console will tell you how your ads are performing, but without the audience data from Google Analytics synced, knowing why your ads are performing the way they are is very difficult. Without Google Analytics, we are unable to calculate key information like RPM, Ads per Pageview, and Revenue per Session, which are anchors in optimizing and improving your ad performance. With Google Analytics synced to the Monumetric Console, we can more efficiently increase revenue by customizing the ad layout to the behaviors and specifications of your readers.
Having GA synced also gives us much more insight into troubleshooting if performance ever takes an unexpected turn. Giving us further context behind the fluctuations of your site will result in its full monetary potential.
We make it as easy as possible!
- Log into the Monumetric Console
- Go to the “Settings” tab on the left sidebar.
- Click on the “Google Analytics” tab in the Settings section.
- Click on the Google Analytics version 4 button to initiate the authentication flow.
- A pop-up will open. Log in to your Google Account that has admin access to the GA on the site.
- Once logged in, use the dropdown to select which GA property you want us to sync.
- Click “Save,” and you’re done!