Metrics That Matter

  The advertising world has a reputation for throwing around a lot of numbers. With so many different metrics to track on your site, it can be confusing to know which measurements actually matter when it comes to understanding your monetization strategy. In the end, you need to know how to track the success of your ad revenue […]

What Does Viewability Mean & Why does it Matter?

  If you ever driven down a major street or highway in any city whether it be Vegas, New York or even Salt Lake City, you’ll quickly notice the bombardment of loud billboards lining your commute. On a rare occasion though, you might see tall exit signs, buildings, electricity poles, and construction equipment blocking your view of these massive floating […]

VIDEO ADS FOR DUMMIES (or just anyone still afraid of them)

  Video is everywhere. The stats are clear. User engagement with video blows any other type of content out of the water. It’s simply easier to watch something than read it.  Video and video ads are not the future; they are the right now. The Ad world is no different. Ad providers know that people are more […]

The 3rd Quarter, it may Surprise you.

  The 3rd quarter begins right smack-dab in the middle of summer.  For most publishers, summer not only brings beautiful warm weather, but also a giant dip in traffic.  Not fun.  Not fun at all.  People are closing their laptops to head out and enjoy the weather, go on vacation, or throw summer parties.  It’s […]

Welcome to Monumetric

I hope by now you have all heard the exciting news that The Blogger Network is now Monumetric!  We have changed our brand (and a whole lot more) to better serve you.  Along with our new name and our new look, we will continue to provide you with a world of opportunities to help you […]

4 Tips for Optimizing Ads

4 Tips for Optimizing Ads

If you’ve ever even spoken with another publisher or seen their income report, you will quickly realize not every publisher is paid the same for their ad real estate. Many factors contribute to how much an advertiser will pay for an ad space.  There are many qualifiers that advertisers use to determine what they’ll pay […]