Let’s rewind: What is Ads.txt?

What is Ads.txt?

Let’s take it from the top: What is ads.txt Did you know that back in the day (circa 2017), there was virtually no safeguard in place for ad tech vendors to represent to their advertisers that they had access to your site’s ad space inventory? It was the ad-tech equivalent to the wild wild west. […]


Cost per mille versus cost per click

CPM and CPC are two commonly used advertising models in the digital world. Understanding the differences between the two is crucial for businesses that want to maximize their advertising budgets. We will share an in-depth comparison of CPM vs CPC, explaining their differences, advantages, and disadvantages. CPM stands for cost per mille, also known as […]

What Is Programmatic Advertising?

What is Programmatic Advertising?

As human beings it’s in our nature to choose the easier route. Just look at Amazon for example, shopping with a click of the mouse . Publishers and advertisers are no exception to this pattern. Programmatic advertisement is a prime reflection of our need to simplify. Shifting advertising buying over to a more automatic system […]