Metrics That Matter

  The advertising world has a reputation for throwing around a lot of numbers. With so many different metrics to track on your site, it can be confusing to know which measurements actually matter when it comes to understanding your monetization strategy. In the end, you need to know how to track the success of your ad revenue […]

What Does Viewability Mean & Why does it Matter?

  If you ever driven down a major street or highway in any city whether it be Vegas, New York or even Salt Lake City, you’ll quickly notice the bombardment of loud billboards lining your commute. On a rare occasion though, you might see tall exit signs, buildings, electricity poles, and construction equipment blocking your view of these massive floating […]

Understanding Site Speed

  We’ve all been on sites that seem to take FOREVER to load. If we are having a good day we might have the patience to wait a few extra seconds, but most of the time we just bounce to another site that can serve us the same information a lot faster. Today users expect […]

VIDEO ADS FOR DUMMIES (or just anyone still afraid of them)

  Video is everywhere. The stats are clear. User engagement with video blows any other type of content out of the water. It’s simply easier to watch something than read it.  Video and video ads are not the future; they are the right now. The Ad world is no different. Ad providers know that people are more […]

Avoiding the Q1 Freak Out

The face you make when you check your dashboard at the beginning of Q1… Publishers everywhere dread the beginning of a new year. And it’s not because of the Christmas blues or because it’s freezing outside (though those things don’t help matters). No, it is because we have now ventured into the dreaded 1st quarter. […]

Get Your Site Approved

Congrats! Your site is growing, and you are ready to start monetizing your traffic through ads. To make the most out of your ad spaces you want your ad providers to pay top dollar for your ad impressions.  At Monumetric, we are able to ensure the best rate  through driving up the competition. By having […]

Redirects 101

Let’s talk about one of the most annoying plagues of the online advertising industry: redirects. There you are, browsing your favourite website (statistically, you’re watching cat videos—no judgement), and BAM—all of the sudden your browser minimizes and the App Store takes over and opens to the latest trendy puzzle game. So who is responsible for […]

SSL Certificates and Digital Ads Don’t Play Nice, Here’s Why.

Security is important to us all, especially when we are online.  Google knows this better than anyone and they are taking a strict stance to try to ensure that it protects the privacy of its consumers.  Security is a “top priority” for them.   Google has confirmed that HTTPS/SSL is now a ranking factor in their […]

How Apple’s Ad Blocker Controversy Affects Publishers

ad blocker affects publishers

On September 16, 2015, Apple released mobile iOS 9 and on September 30th Apple will release the desktop OS X El Capitan. As part of these releases, Safari will have the ability to install ad blocking apps that prevent ads from showing. As a result, publishers, especially those with a lot of traffic from Safari, […]

Why Online Ads Are NOT a Silly Monetization Strategy

Online Ads

There’s been a lot of talk about how putting ads on your site detracts from the aesthetics. Purists have said that you should have ads for your own products and phase out ads or ad networks altogether. Yet, another viral post talks about how putting blog ads is a silly monetization strategy. The popular bloggers who […]