Metrics That Matter

  The advertising world has a reputation for throwing around a lot of numbers. With so many different metrics to track on your site, it can be confusing to know which measurements actually matter when it comes to understanding your monetization strategy. In the end, you need to know how to track the success of your ad revenue […]

What Does Viewability Mean & Why does it Matter?

  If you ever driven down a major street or highway in any city whether it be Vegas, New York or even Salt Lake City, you’ll quickly notice the bombardment of loud billboards lining your commute. On a rare occasion though, you might see tall exit signs, buildings, electricity poles, and construction equipment blocking your view of these massive floating […]

Understanding Site Speed

  We’ve all been on sites that seem to take FOREVER to load. If we are having a good day we might have the patience to wait a few extra seconds, but most of the time we just bounce to another site that can serve us the same information a lot faster. Today users expect […]

Avoiding the Q1 Freak Out

The face you make when you check your dashboard at the beginning of Q1… Publishers everywhere dread the beginning of a new year. And it’s not because of the Christmas blues or because it’s freezing outside (though those things don’t help matters). No, it is because we have now ventured into the dreaded 1st quarter. […]

SSL Certificates and Digital Ads Don’t Play Nice, Here’s Why.

Security is important to us all, especially when we are online.  Google knows this better than anyone and they are taking a strict stance to try to ensure that it protects the privacy of its consumers.  Security is a “top priority” for them.   Google has confirmed that HTTPS/SSL is now a ranking factor in their […]

Online Ads – 13 Things Publishers Need to Know

13 Facts Bloggers Need to Know About Online Ads

In the online space, we’re interacting with ads every day. Whether we’re dealing with ads on our own site or on sites we’re visiting, online ads are everywhere. And as publishers, we have a different perspective because online ads are part of our business model. Ad revenue is part of your income. That’s why we […]

How Apple’s Ad Blocker Controversy Affects Publishers

ad blocker affects publishers

On September 16, 2015, Apple released mobile iOS 9 and on September 30th Apple will release the desktop OS X El Capitan. As part of these releases, Safari will have the ability to install ad blocking apps that prevent ads from showing. As a result, publishers, especially those with a lot of traffic from Safari, […]

Get a Mobile Template to Beat Google’s Algorithm Changes

Why You Need a Mobile Blog Template

Google’s new algorithm that favors mobile friendly websites and was released today, April 21, 2015. What does this mean to you as a publisher? It means opportunity. With this update, Google will favor sites who are using a mobile friendly template. This means if your site is mobile friendly, then your SEO rankings will increase. Your site will have a higher priority […]

Our Mobile Ads Solution is Here! Monetize Your Mobile Traffic with FLIGHT

[vc_row][vc_column][vc_row_inner][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner width=”2/3″][vc_empty_space][vc_single_image image=”14778″ img_size=”full”][vc_empty_space][vc_column_text] Today we’re announcing Monumetric FLIGHT, the next step in our goal to provide publishers as many revenue opportunities as possible! FLIGHT is a free tool that indexes and formats your blog for mobile traffic. [/vc_column_text][vc_empty_space][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1477589980993{background-color: #3d5567 !important;}”][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text] We built Monumetric FLIGHT to do 3 things: [/vc_column_text][vc_column_text […]