Let’s rewind: What is Ads.txt?

What is Ads.txt?

Let’s take it from the top: What is ads.txt Did you know that back in the day (circa 2017), there was virtually no safeguard in place for ad tech vendors to represent to their advertisers that they had access to your site’s ad space inventory? It was the ad-tech equivalent to the wild wild west. […]


Cost per mille versus cost per click

CPM and CPC are two commonly used advertising models in the digital world. Understanding the differences between the two is crucial for businesses that want to maximize their advertising budgets. We will share an in-depth comparison of CPM vs CPC, explaining their differences, advantages, and disadvantages. CPM stands for cost per mille, also known as […]

How to be Proactive During the Q1 Ad Spend Slowdown

Ringing in the New Year is full of new beginnings, new goals, high aspirations, and…decreased ad spending. We know; feel free to insert your frown-face emoji here!  You may have already noticed in your Monumetric Console, but earnings started dropping about 4 days before December 25. Don’t worry, ALL publishers around the world are seeing […]