Metrics That Matter

  The advertising world has a reputation for throwing around a lot of numbers. With so many different metrics to track on your site, it can be confusing to know which measurements actually matter when it comes to understanding your monetization strategy. In the end, you need to know how to track the success of your ad revenue […]

What Does Viewability Mean & Why does it Matter?

  If you ever driven down a major street or highway in any city whether it be Vegas, New York or even Salt Lake City, you’ll quickly notice the bombardment of loud billboards lining your commute. On a rare occasion though, you might see tall exit signs, buildings, electricity poles, and construction equipment blocking your view of these massive floating […]

Understanding Site Speed

  We’ve all been on sites that seem to take FOREVER to load. If we are having a good day we might have the patience to wait a few extra seconds, but most of the time we just bounce to another site that can serve us the same information a lot faster. Today users expect […]

VIDEO ADS FOR DUMMIES (or just anyone still afraid of them)

  Video is everywhere. The stats are clear. User engagement with video blows any other type of content out of the water. It’s simply easier to watch something than read it.  Video and video ads are not the future; they are the right now. The Ad world is no different. Ad providers know that people are more […]

How This Man Quit His Job to Run His Site Full Time

Publishers come from all different backgrounds as do their blogs. Some starting publishing as a hobby, others saw something bigger.  John Huntinghouse was defiantly the latter. Hear his inspiring story of risking it all one post at a time. Please introduce us to your blog. I started blogging on LDS S.M.I.L.E. with my wife a just a […]

Avoiding the Q1 Freak Out

The face you make when you check your dashboard at the beginning of Q1… Publishers everywhere dread the beginning of a new year. And it’s not because of the Christmas blues or because it’s freezing outside (though those things don’t help matters). No, it is because we have now ventured into the dreaded 1st quarter. […]

Get Your Site Approved

Congrats! Your site is growing, and you are ready to start monetizing your traffic through ads. To make the most out of your ad spaces you want your ad providers to pay top dollar for your ad impressions.  At Monumetric, we are able to ensure the best rate  through driving up the competition. By having […]

Thinking A Rebrand? What You Need to Know Before Making the Big Change

A rebrand is much more than a quick brand makeover and should never be taken lightly. It involves hard work. It won’t happen overnight, and revamping so much involves risk. Before jumping on an exciting new idea for a change, make sure you have the time, resources, and passion behind your brand movement. There are […]

6 Ways to Create High-Quality Video

[vc_row][vc_column][vc_column_text] Video is processed by the brain 60,000 times faster than text. Video makes you fall in love. Video requires less attention span and less energy to understand. Video will give you magic powers. Ok, the last one might not be entirely true, but it will give you a sort of power on your site. Video […]

Redirects 101

Let’s talk about one of the most annoying plagues of the online advertising industry: redirects. There you are, browsing your favourite website (statistically, you’re watching cat videos—no judgement), and BAM—all of the sudden your browser minimizes and the App Store takes over and opens to the latest trendy puzzle game. So who is responsible for […]