If you see or have reports of all the same ads loading on one page of your website you may feel concerned that the lack of variety is earning you less money than if all ads were unique. This is a misunderstanding where the opposite is true. When the same brand displays in all your advertising space, it is called roadblocking and is very valuable to the advertiser who pays top dollar to capture an audience’s full attention.
Above is a webpage filled with all VRBO advertisements.
The ads that display for your readers are more largely determined by that individual’s browsing habits and internet history than on the content or niche of your website. If an advertiser sees an opportunity to capitalize on an interest or previous search, allowing them to most advertising real estate to do so is in your monetary interest.