Our publishers often assume that because they have created high-quality websites with original content advertisers will match their campaigns to the topics posted about. Advertisers certainly want the quality online space you create but not always because of the information you are sharing and more so because of the quality audience you are attracting.
From the quality audience on your site, advertisers can target and serve reader-specific advertisements that earn you more than ads that are content-related alone.
Next time you come across an ad served on your website that is not content-related, remember an advertiser is finding extra value in your reader. Of course, if an ad is contrary to your brand or inappropriate in any way, this must be reported immediately to us so we can find its source and block it from showing again in the future. Email any concerns to success@monumetric.com.