What it is:

At the end of each day, reports are sent to us from the advertisers who bought ads on your site. This data will be added to the console and be viewable the following day.

How to get there:

To access the console, go to account.monumetric.com and log in using the information the Monumetric Implementation team emailed you after your Monumetric ads went live. If you cannot find this email, use the email address used during the onboarding process and click forgot password to reset your password. If neither option grants you access, please reach out to your point of contact and ask for assistance.

The Ad Performance Dashboard

The Bar Graph

This summarizes the previous 30 days’ performance. Data from the graph is generated from the “Metrics That Matter” box to the right of the graph.

Above the bar graph in the top right corner is a question mark icon. When clicked on, a guided tour of the Ad Performance dashboard will begin explaining each section and metrics within.

Metrics That Matter

By clicking on the boxes within the “Metrics That Matter” section, lines on the graph will appear and disappear

• Earnings: This amount sums how much you made in the defaulted range of the last 30 days or the custom date range selected.
• Pageviews: A pageview is counted when one page on your site loads in a browser. The more pageviews generated, the more opportunity you have to make money. We pull pageviews from your Google Analytics report and do not recommend any other pageview counter over Google Analytics
• Sessions: A session is whatever one user does on your site before they leave. A session can be made up of multiple pageviews.
• Pageviews/Session: Pageviews per session breaks down how many pages one user visits. Knowing this can help you adjust the strategy of your posts to help readers visit more of your site.
• Pageview RPM: At Monumetric, the definition of an RPM is revenue per 1,000 pageviews. This is the clearest way to understand how ads earn money from the traffic visiting your site. Be careful to not attribute another’s definition of this term to Monumetric’s definition. Adsense uses RPM to track the revenue you make from 1,000 ads purchased on your site, some other ad networks use RPM to tell you how much you make per 1000 sessions.
• Ads/Session: The number of ads your users see before leaving your site will let you know if the ads are in the right spots if users are staying on pages long enough to fully load, and more. This number should be as close to the number of ads multiplied by the number of sessions as realistically possible.
• RPMS: This metric measures the revenue your site makes per 1,000 visitor sessions. It will appear higher than your RPM because more revenue is generated in one session than generated in one pageview. A session can be made up of multiple pageviews.
• Impressions: An Ad Impression, sometimes called an ad view, is a term that refers to the point in which an ad is viewed once by a visitor, or displayed once on a web page. You will see data from impressions on your Monumetric Ads Dashboard under the “Measure What Matters” box showing you how many impressions your site has accrued in a certain time. Our goal is to help publishers understand that impressions are the gateway to ad optimization.

Date Range and Ad Type

• All data on the Ads Dashboard is generated from the date range selected in the top-left dropdown
• Customize which days your Ads Dashboard is showing data for by clicking on the dates and using the calendar to select the desired date range
• The top-left dropdown will automatically be set to “all” ad types. Limit the data to one particular ad type by using the dropdown.

Data Integrity

The Data Integrity section shows any missing reports from providers. If there is a 0 next to the date listed, all reporting is up to date for that day.

Pie Charts

Revenue By Ad Type:

This chart shows the percentage of revenue generated by different ad types, which are:

1. Display

-Includes all ads on your site including header (728×90,) footer (728×90,) sidebar (300×250, 160×600, 300×600,) and in-content (300×250, 728×90, 320×100, 320×50.)

2. In-Image

-Ad that appears on the bottom 50 pixels of your images

3. Video

-Ads appearing through the Monumetric player

4. In-Screen

The 728×90 ad that sticks to the bottom of your screen and can be closed by the reader

Traffic Source Visits:

By clicking on each section you will see specific information about where traffic on your site comes from:

• Social—different social media platforms
• Referral—any site that shares your posts, sending traffic from their site to yours
• Organic—anyone who comes to your site through a Google search
• Email—anyone who comes from an email account like Gmail, Hotmail, Yahoo, etc.
• Direct—when your site URL is directly typed into the address bar
• Other—includes all other sources

Revenue By Device: These are the three types of devices that Google Analytics reports.

• Desktop
• Smartphone
• Tablet

Payments

This tab summarizes all past and future payments. If bank and tax information has not been added via the Settings section, no payments will be sent. If the total amount for the month is less than $10, the payment will be held until the following month’s combined total is greater than $10.

More details about Payments can be found in the additional articles:

Payment Terms and How You Are Paid

Payment Statement Emails

Payment Dashboard in the Monumetric Console

Referral Payments

If you have recommended Monumetric to another publisher using your referral link, you will earn a commission off their earnings. Read this article for more details about the referral program.

Tools

This section allows you to tailor and explore more about your Monumetric ads. Features currently available are:

• Onboard an additional website to Monumetric
• Exclude ads from specific URLs
• Opt-in to new ad offerings available for your site
• Learn more about Monumetric and the online advertising industry through our educational media
• CLS Optimizations in the Console

Messages

This tab will show important updates from our team including customer satisfaction surveys, ads.txt notifications, and tax form updates.

Settings

The Settings section connects all your important information and accounts required to run Monumetric ads successfully. Add payment, tax information, Google Analytics, FTP details, and customize your cookie consent notice.