Let me start by explaining a little about how the ads on your site work. We partner with advertisers to give them access to top-quality sites, like yours. We at Monumetric do not choose or provide the actual ads you or your traffic see because these ads are purchased in real time and delivered to your site within milliseconds of your site loading. The purchase process of these ads happens within a virtual auction where ad companies win the bid if they offer the highest price. The price they are willing to pay and the actual ad image that is displayed is determined by the individuals’ viewing, searching, and even shopping history.
This bidding process is why the ad providers that load their ads on your site are more concerned with the reader visiting the site than with the site content. This bidding process is also why the ads you see when you are on your site are not identical to the ones your users may see. Every reader will have ads purchased for their viewing independently from the site niche and independent from other readers visiting the site. The placement and layout are the same, but the actual ad image likely will not be.