Monumetric is happy to partner with you if part of your traffic makeup is from social networks. That being said, it’s important to understand different types of traffic and why some are more valuable and garner a higher yield than others. Advertisers evaluate and assign varying value to traffic based on its potential to convert into product purchases.
- Organic traffic. This is the most valuable type of traffic for a website, as it represents users who have found your website through a search engine like Google rather than through paid advertising or external links. To increase organic traffic, you can optimize your website for relevant keywords and improve your search engine rankings (SEO).
- Direct traffic. This traffic comprises visitors who access your website by entering its URL directly into their browser, using bookmarks, or clicking on untracked links in emails or documents. It is generally second to the value of organic traffic because of the readers’ intentionality when entering the site.
- Referral traffic. This type of traffic is generated when users click on a link to your website from another. You can reach out to other websites to increase referral traffic and ask for links. You can also participate in online communities and forums to build relationships and earn backlinks. A caveat we’d like to point out here is that referral traffic is not the same as purchased traffic; purchased traffic is typically frowned upon by most advertising providers.
- Social media traffic. This type of traffic is generated when users click on a link to your website from a social media platform, such as Facebook or Twitter. While social media traffic can be a valuable source of traffic, it is generally considered less valuable than organic traffic because it is more difficult to track and convert into customers.
To learn more about how traffic makeup determines the value of your site to advertisers read this blog post about The Perfect Recipe to Increase Your RPM.