FAQ

Ads

Can I limit ads that I feel are inappropriate to my audience?

Yes you can. By default, we block “sensitive categories” including: Black Magic, Astrology & Esoteric, Cosmetic Procedures & Body Modification, Dating, Drugs & Supplements, Gambling & Betting (18+), Get Rich Quick, Politics, References to Sex & Sexuality, Religion, Ringtones & Downloadables, Sexual & Reproductive Health, Video Games (Casual & Online), Weight Loss, and any shaking or blinking “distracting” ads.

In addition to these categories, we will block any category, advertiser, or URL that you want. If you already have an existing list of your blocked advertisers, we will use that to set up your account. We set extremely strict filters and are vigilant in trying to keep any miscategorized ads from appearing on your site. The ad-industry is imperfect and there are bound to be an occasional issue, but our support staff are swift to act on any inappropriate advertising across our network.

Do you have requirements about how many ads I must run?

We have no set requirements besides the Propel Program**. Every publisher has different goals for monetizing their site and every publisher has varying thresholds for how many ads they want on their site. There are pro’s and cons of every setup, and our onboarding team will help you understand those tradeoffs as we build your custom ad-setup.
**The Propel Program does require a minimum of 6 ads

Do I have control over how many ads run on my site and where those ads will be optimally placed?

Yes you do**. We make suggestions based on what we’ve seen perform well on other sites, but you have final control of your site. At the end of the day, you own your site. During the onboarding process, you’ll have a phone call or email questionnaire asking what your goals are for monetizing your site. We’ll set up your site based on your goals.
**The Propel Program does require a minimum of 6 ads

What restrictions do you have about who we can work with, particularly with respect to other marketing groups that work on networking and paid posting opportunities?

We have no restrictions on your paid posting from marketing groups or advertisers. We only manage your display advertising. So if brands want to buy advertising on just your site, we will negotiate on your behalf and put them in your waterfall based on their CPM.

On boarding

Does Monumetric setup and install the tags on my site for me, or do I do it myself?

This depends on what you prefer. Typically, we install and test the tags for you. We just need a temporary login to your site’s backend. However, some publishers prefer to install the tags themselves. About 95% of our publishers have us install the tags, while the other 5% prefer to do it themselves. We are happy either way.

Performance

How are Monumetric and The Blogger Network related?

In 2016, we rebranded from The Blogger Network to Monumetric. Why? Two reasons:
1) As The Blogger Network grew, we realized we could add value to all digital publishers. Not all website owners consider themselves bloggers and we so had to frequently explain ourselves when working with potential new members. We work with bloggers, digital publishers, site owners, forums, apps, platforms, you name it. If you have traffic, we can monetize it.
2) The term “network” can have negative connotations as other ad networks have tarnished the name with both publishers and advertisers. We’re more than a typical ad-network, we’re monetization partners who can help digital publishers make the very most out of their traffic.
The company still stands for the same publishers-first principles, but with a new sense of focus and vision of helping every individual who needs to monetize their traffic.

There is typically a 1-2 week acclimation period for buyers to test out your ad-inventory, and then it’s off to the races. Our average publisher makes anywhere from 30%-400% more when they switch both their desktop and mobile ads to Monumetric.

Our Brand

How are Monumetric and The Blogger Network related?

In 2016, we rebranded from The Blogger Network to Monumetric. Why? Two reasons: 1) As The Blogger Network grew, we realized we could add value to all digital publishers. Not all website owners consider themselves bloggers and we so had to frequently explain ourselves when working with potential new members. We work with bloggers, digital publishers, site owners, forums, apps, platforms, you name it. If you have traffic, we can monetize it. 2) The term “network” can have negative connotations as other ad networks have tarnished the name with both publishers and advertisers. We’re more than a typical ad-network, we’re monetization partners who can help digital publishers make the very most out of their traffic.
The company still stands for the same publishers-first principles, but with a new sense of focus and vision of helping every individual who needs to monetize their traffic.

How long has Monumetric been monetizing websites?

Monumetric started as a publisher network in 2012, better known as The Blogger Network. It’s founders had already been monetizing web traffic for clients or websites since 2007. Since our inception, we’ve worked with over 2,000 publishers ranging from 10,000 monthly pageviews to over 110 Million monthly pageviews. Our solutions are fully scalable and can be custom-fit for any implementation across any platform.

What makes Monumetric different from other monetization partners?

Our full-service revenue management out-performs, out-analyzes, and out-hustles any other solution you’ve ever worked with. When you join, you gain access to our in-house knowledge and the tried-and-tested principles of our publishing partners. We believe in providing the best ad technology, but we also have a commitment to continuing education and helping our publishers grow. First and foremost, our priority is the person behind the website. Every test, every innovation, and every product is focused around the person operating the website we service. With decades of experience in digital advertising, we build the most cutting edge technology that exists today.