Metrics That Matter

  The advertising world has a reputation for throwing around a lot of numbers. With so many different metrics to track on your site, it can be confusing to know which measurements actually matter when it comes to understanding your monetization strategy. In the end, you need to know how to track the success of your ad revenue […]

What Does Viewability Mean & Why does it Matter?

  If you ever driven down a major street or highway in any city whether it be Vegas, New York or even Salt Lake City, you’ll quickly notice the bombardment of loud billboards lining your commute. On a rare occasion though, you might see tall exit signs, buildings, electricity poles, and construction equipment blocking your view of these massive floating […]

Too Long or Too Short? Optimizing Content Length

  Let’s face it, there’s a lot of discussion on what length the elements of your site should be. In reality the optimal length is specific to your site. All content should be structured around generating a  positive user experience. How long or short your site is affects  your engagement, traffic, and in the end, your […]

How to Get the Most Out of Your Analytics

Your analytics are the key to growing your site. It’s the only way to really tell what’s working and what’s not, and to effectively see the progress of your site. Incorporating a new ad strategy or testing out a new ad partner can always be risky.  So, how do you ensure you are doing what’s […]

Understanding Site Speed

  We’ve all been on sites that seem to take FOREVER to load. If we are having a good day we might have the patience to wait a few extra seconds, but most of the time we just bounce to another site that can serve us the same information a lot faster. Today users expect […]

20 Things That Only Publishers Would Understand

There are some things only publishers will understand. Maybe you can relate? 1. Having to Constantly Come up With New Content Been there, done that, need something new… 2. When People Don’t Give you Credit for Your Ideas All we ask for is a link back. 3. When Family and Friends Question the Validity of your Career Choice as a […]

How to Crush Facebook Live

    Did you know people spend almost THREE times as much time watching live video over regular video? Or how about that video generates  135% greater organic reach than any other form of media on Facebook? You could say Facebook Live is kind of a big deal. But going live in front of anyone can be […]

VIDEO ADS FOR DUMMIES (or just anyone still afraid of them)

  Video is everywhere. The stats are clear. User engagement with video blows any other type of content out of the water. It’s simply easier to watch something than read it.  Video and video ads are not the future; they are the right now. The Ad world is no different. Ad providers know that people are more […]

How This Man Quit His Job to Run His Site Full Time

Publishers come from all different backgrounds as do their blogs. Some starting publishing as a hobby, others saw something bigger.  John Huntinghouse was defiantly the latter. Hear his inspiring story of risking it all one post at a time. Please introduce us to your blog. I started blogging on LDS S.M.I.L.E. with my wife a just a […]

All Inclusive Conference Guide

  We are getting pretty pumped for some upcoming conferences especially one, in particular, that may or may not be happening say February 3rd and 4th in Salt Lake. Ok, it may, ok it is, and if you haven’t heard about it don’t worry it’s coming. With so many conferences to learn at and opportunities […]