One of the most significant influences on the revenue your site will generate is where in the world your readers are located. The geographical origin of your website’s visitors plays a crucial role in influencing the value advertisers assign to your traffic and what they are willing to pay for advertising space on your site. The most valuable traffic tends to come from English-speaking countries, often referred to as the ‘Big 4’:
- The United States
- The United Kingdom
- Australia
- Canada
Advertisers show over and over they value Big 4 traffic over all other locations because those are the viewers that are most likely to buy and use the services that are advertised. Advertisers look at the return on investment from their ad campaigns and want to put their money where it can help their product the most. At Monumetric we have worked with thousands of websites and see the sites that can produce high-quality traffic from Big 4 locations can monetize most effectively. As your quality traffic in Big 4 Geos grows, your site performance will increase.
Because of this Monumetric requires at least 50% of your traffic to be comprised of Big 4 visitors to partner with your site. You may have been disqualified if your traffic doesn’t meet that requirement, but don’t give up.
A couple of ways to improve Big 4 traffic to your website are:
- Be active on social media!
- Being active on social media that is also popular in Big 4 countries, such as Instagram and Facebook, are good ways to drive traffic to your site.
- Use Google Search Console! (Formerly Google Webmaster Tools)
- Google Search Console provides you with the ability to improve your SEO and better appear in the top search results of Big 4 users.
- You can also take advantage of the ‘International Targeting’ settings in the Google Search Console.
- Read This!