Maximizing Revenue: How to Maintain Your Ads.txt with Monumetric
We’ve recently provided a lot of information about ads.txt. From the fundamentals to a straightforward explanation of how ads.txt affects your revenue. Hopefully, we’ve made it clear how critical it is to maintain that file up-to-date and tidy. Here are other resources designed to help publishers maintain their files even if they don’t use the […]
Let’s rewind: What is Ads.txt?
Let’s take it from the top: What is ads.txt Did you know that back in the day (circa 2017), there was virtually no safeguard in place for ad tech vendors to represent to their advertisers that they had access to your site’s ad space inventory? It was the ad-tech equivalent to the wild wild west. […]
Meet Ally: A Midwestern Food Blogger with a Passion for Cooking
Hey Monu-fam! We’ve been with Ally for well over seven years and have first-hand experience with her content and community. If you don’t follow her on Social media, you’re missing out on some of the most fantastic food recipes out there. Ally is a wife, mother, daughter, sister, and friend who shares a love for […]
Meet Kb in Bloom: Serving BIPOC Women With Empowering, Tailored Content.
Kb in Bloom is a one-of-a-kind space for anyone trying to catch a breath from hustle culture. Kabrena Williams is a University of Florida post-graduate with a master’s in Applied Behavior Analysis. Her areas of expertise have been autism, brain injury gerontology, and mental health for over 12 years. While she shares her experiences in […]
How Ads.txt Impacts Your Website’s Revenue
The Interactive Advertising Bureau (IAB) introduced a new tool in 2017 to help protect the integrity of the programmatic advertising world. Its purpose is to reduce ad fraud in the form of profiting from fake or fraudulent inventory. This tool is called “Ads.txt,” which stands for “Authorized Digital Sellers.” Publishers use this tool to make […]
Adapting to the Post-Cookie Era: How Website Privacy Policies Must Evolve
The online landscape is continuing to change at an ever-increasing rate. One of the biggest looming shifts has to do with cookies. Cookies have been a staple of online advertising for years, but with privacy concerns growing, they’re now on their way out. This will be a very big disruption to the ability of advertisers […]
CPM vs. CPC
CPM and CPC are two commonly used advertising models in the digital world. Understanding the differences between the two is crucial for businesses that want to maximize their advertising budgets. We will share an in-depth comparison of CPM vs CPC, explaining their differences, advantages, and disadvantages. CPM stands for cost per mille, also known as […]
How to Improve Your Site Speed
If it takes more than a second for your website to load, you’re at a big disadvantage. According to Google, bounce rates increase by 32% if your website takes even three seconds to load. That’s a lot of potential leads lost. Site speed might seem like nothing more than a minor inconvenience to your visitors, […]
Is Your Google Analytics Double-Counting Your Traffic?
Google Analytics is the industry standard for measuring your site’s traffic and user behavior. It offers a fairly user-friendly view of how many users your site has garnered, where they’re from, how they got there, and how long they stay. However, Google Analytics has a major operational flaw that most people assume Google would be […]
The Perfect Recipe to Increase your RPM
Do you know that family recipe that never disappoints? It’s a crowd-pleaser, it never gets old, and it has everyone going back for seconds. Why is it so amazing? The ingredient combination is spot on, and the finished product offers a perfectly balanced bite. Well, we have something like that, but for your website. We […]