7 Content Distribution Strategies for Boosting Website Traffic
If you’re here, you want to know how to boost your website traffic, and if you’re anything like me, I am sure I’m not the only publisher to feel like I have produced my finest ever work…only to see it sit solemnly in the depths of my Google Analytics traffic reports. It’s no good writing […]
Browser vs. Server Caching: Which One is Best for Your Website?
Caching is a technique to speed up web page loading times by storing frequently accessed data in memory. This can greatly improve the user experience but cause problems if not configured properly. There are many types of caching, but we’re going to take a closer look at the two that are most common–browser caching and […]
What You Need To Know To Be Ready For Google Analytics 4
Making the Switch to GA4 Any time Google makes an announcement, ears perk up, and anticipation stirs. This was definitely the case when Google released Google Analytics 4 (GA4) in October 2020. With this big news, several questions begged to be answered, so we made it our mission to understand GA4 inside and out. We’re […]
Maximizing Revenue: How to Maintain Your Ads.txt with Monumetric
We’ve recently provided a lot of information about ads.txt. From the fundamentals to a straightforward explanation of how ads.txt affects your revenue. Hopefully, we’ve made it clear how critical it is to maintain that file up-to-date and tidy. Here are other resources designed to help publishers maintain their files even if they don’t use the […]
Let’s rewind: What is Ads.txt?
Let’s take it from the top: What is ads.txt Did you know that back in the day (circa 2017), there was virtually no safeguard in place for ad tech vendors to represent to their advertisers that they had access to your site’s ad space inventory? It was the ad-tech equivalent to the wild wild west. […]
Meet Ally: A Midwestern Food Blogger with a Passion for Cooking
Hey Monu-fam! We’ve been with Ally for well over seven years and have first-hand experience with her content and community. If you don’t follow her on Social media, you’re missing out on some of the most fantastic food recipes out there. Ally is a wife, mother, daughter, sister, and friend who shares a love for […]
Meet Kb in Bloom: Serving BIPOC Women With Empowering, Tailored Content.
Kb in Bloom is a one-of-a-kind space for anyone trying to catch a breath from hustle culture. Kabrena Williams is a University of Florida post-graduate with a master’s in Applied Behavior Analysis. Her areas of expertise have been autism, brain injury gerontology, and mental health for over 12 years. While she shares her experiences in […]
How Ads.txt Impacts Your Website’s Revenue
The Interactive Advertising Bureau (IAB) introduced a new tool in 2017 to help protect the integrity of the programmatic advertising world. Its purpose is to reduce ad fraud in the form of profiting from fake or fraudulent inventory. This tool is called “Ads.txt,” which stands for “Authorized Digital Sellers.” Publishers use this tool to make […]
Adapting to the Post-Cookie Era: How Website Privacy Policies Must Evolve
The online landscape is continuing to change at an ever-increasing rate. One of the biggest looming shifts has to do with cookies. Cookies have been a staple of online advertising for years, but with privacy concerns growing, they’re now on their way out. This will be a very big disruption to the ability of advertisers […]
CPM vs. CPC
CPM and CPC are two commonly used advertising models in the digital world. Understanding the differences between the two is crucial for businesses that want to maximize their advertising budgets. We will share an in-depth comparison of CPM vs CPC, explaining their differences, advantages, and disadvantages. CPM stands for cost per mille, also known as […]